Long gone are the days when people depended on their bulky desktops to surf the Internet and get prompt answers to their daily questions. At this point, Internet savvy users rely on a great variety of gadgets to conduct an online search, shop or make mobile payments. In other words, they have grown very fond of their smartphones and use them on a day to day basis to stay connected and informed. Maybe you are wondering why your traditional website isn’t bringing you the benefits that you have always hoped to witness. The answer is simple: your website design is outdated. On the other hand, mobile web design represents the strongest ally enabling you to unlock more than a few significant advantages, including the following ones.
1. An Improved User Experience. Most users don’t want to pinch to zoom a thousand times per minute to be able to analyze your content. They will do everything it takes to land on a user-friendly page that lets them scan and assimilate the info that they are looking for rapidly and effortlessly. According to recent studies, more than 50% of all U.S. based smartphone owners use their gadgets to access the Internet. A mobile-friendly website gives you the chance to keep this huge category of potential buyers close and address their specific needs and demands. Just think about it: would you access a website that lets you compare prices, check out additional info and shop on the go or would you stay on a website with a complicated architecture that makes you feel lost and confused? Mobile-friendly web content posted on a navigable website with a clean, highly intuitive structure will encourage your prospects to land on your pages time after time. In addition, an improved user experience will weigh a great deal in the eyes of your potential buyers and give them a good reason to become your loyal customers.
2. Increased Speed. We all know that speed is of the essence. What you may not know is that standard web pages may take ages to load on a smartphone or tablet; or worse, they may not work at all. Statistics indicate that most users don’t hesitate to bounce off pages that fail to load in 6 to 10 seconds. This means that a slow loading website could make you lose more than a few customers.
3. A Competitive Advantage. Some of your competitors may have already discovered the advantages of a modern, user-friendly website optimized for mobile devices. By following the same approach, you would prove that you run an established company and make the most of every single tool in the online marketing toolbox to consolidate your brand identity, keep your prospects on your side and showcase your products and services in the simplest and most effective manner.
If you have already reached the conclusion that your business needs the best website that is compatible with all the types of gadgets that your audience may use to stay connected, count on the services of the most respectable Coral Springs company specialized in mobile web design to stay ahead of online marketing trends and use modern technology to your best advantage. To know more visit www.firstrepublicmarketing.com
