Twenty years ago, the print shop in NYC NY was an integral part of any companies marketing strategy. Everything that was necessary to convey a message was printed, this ranged from the initial business card to the final assembly and maintenance instructions that were shipped with the product.
Then, along came the internet and companies saw this as an advantageous way of cutting the costs associated with printing. All of a sudden, full catalogues were being eliminated in favor of on-line versions and promotional activities were being heralded via the company web site. To a certain extent, a company’s on-line presence can help in reducing printing bills, but it has since been proven that the internet certainly cannot eliminate them.
Companies that manufactured and sold a huge range of products, primarily through distribution, found that by putting all the technical details on line, they could eliminate the need for printing thousands of copies of multi-page catalogues. The details were all there and the distributors of the product, either across the country or around the world were able to link their web sites to the manufacturer’s site. To augment the on-line catalogue, price books were usually still printed in hard copy at the print shop in NYC NY. The printed price lists allowed a common product to be sold in different currencies and at different prices depending on the class of account.
Where printing will never be eliminated:
The advent of the internet not only allowed some companies to reduce some of their printing requirements, it also allowed for many new companies to start up, marketing their products exclusively via an e-commerce web site.
Unfortunately, many people are reluctant to buy something that they have never seen from someone they do not know, hence the need for promotional literature. Many of the new start-up companies that are selling through an on-line presence find that they are far more successful if they market in the more conventional way. Brochures that are available at local trade fairs and handed out in shopping centers and direct mail campaigns still provide the consumer with a better opinion of the merchant. Even though the product may not be in a store, the customer feels more confidence if he can assess the genuineness of the vendor, one of the hallmarks of a real company is their ability to spend money on promoting their product.
As brochures and direct mail pieces, as well as business cards, letterheads and various promotional pieces will never be eliminated from effective marketing; either will the print shop be eliminated. The print shops are becoming more sophisticated now, they can take orders on-line, and some shops even have on-line design tools.
Printing Express, a print shop in NYC NY offer brochures, door hangers, business cards and a host of other necessary promotional print work, they also offer a design service using their own in house graphic artists.
