If you’re like hundreds of millions of other people on the planet, you already have a Facebook account for your personal use. You may even have a Twitter account as well. If you already have either one of these, it’s going to be a lot easier to make the transition from using them for personal purposes to using Facebook and Twitter for marketing purposes.
Both platforms are free – so why not take advantage of that free access to give your business a boost? Here are a few ways you could be using Facebook and Twitter for marketing.
Photo Sharing
A picture is indeed worth a thousand words, and if you have products or projects you want people to know about, sharing a photo on Twitter or Facebook is an easy way to do it. If the photo is noteworthy enough, your followers might share it with their followers, who may in turn share it with audiences far and wide.
Searching for Interested Parties
Both Twitter and Facebook have search functions that allow you to search for people who are talking about things that might relate to your business. By finding those people and reaching out, you could gain longtime customers with no cold-calling or random advertising needed. Facebook also allows you to create low-cost ads that are targeted to the people who mention specific keywords.
Polling a Group
You’re thinking of launching a new product but you’re not sure whether your customers will like it. By using the polling features on social media channels, or by simply posting a question on your feed, you’ll get candid responses to your burning questions.
Connecting with Like Minded Organizations
It might seem like a conflict of interest to follow or “friend” a competing business, but it can actually be beneficial. First of all, it helps you stay abreast of what your competition is doing so you can offer similar or better offerings. If you’re following businesses doing similar work in another part of the country or region, it also means you might get referrals from that business when a customer moves or goes on vacation.
These are just some of the ways you can use Facebook and Twitter as marketing tools. If you’re starting from zero, however, you may need help launching them. That’s where books including “Sales 3.0 – The New Contact Sport” can really come in handy.
When you need direction and expert advice for starting your Twitter and Facebook marketing campaign, the book “Sales 3.0 – The New Contact Sport” offers expert advice.
