Many businesses have a unique profile; website, slogan, and brand that make them stand out among all of the others. If your business is one of them, then your catalog should reflect those extraordinary qualities as well. Custom catalog printing can help you show off everything about your business that makes it stand out and use those qualities to bring in new business and keep loyal customers coming back. You’re not like everyone else and so your catalog shouldn’t be like everyone else’s!
What Makes Custom Catalog Printing Different?
A standard catalog has parameters that are used to lay out the items, bind it all together, and to dictate the size of the catalog. Custom printing means that you can choose these features as well as others to make your catalog look however you want it to look.
* Create a smaller catalog that looks more like a paperback book or that can fit more easily into a purse or pocket so that your customers can take it with them wherever they go.
* Use custom layouts to make pictures pop and show off the best parts of your merchandise. These layouts may bring in new customers or bring old customers back to see what’s new.
* Use high quality or specialty paper that showcases certain features of your business like high gloss for beautiful pictures or sturdy paper for a middle insert that tells about sales and new merchandise.
Go Green
Several businesses in this day and age are trying to be more responsible with their use of resources and paper. Custom catalog printing can give you the option to print on paper that is from recycled materials or that comes from responsible forestry. You can tell customers about this and let them know that your business is doing their part to help the environment. If this is something that you already preach, they’ll feel good about your decisions. If you haven’t shown this feature before, you may be able to bring in new business using the tools that a green program gives you. New customers will be impressed and enticed to find out what else you’re all about when they see that you’ve gone green.
Talk to a Professional
There are printers out there that can help you with all of your customized needs. If you’re not sure how to go about printing a custom catalog, ask someone who knows for help. Arandell is a full service printer that can advise you on your custom printing and assist you with marketing solutions using your catalog. Visit their website or talk to someone at Arandell today and find the friendly and knowledgeable customer service that you’re looking for to make your custom printing plans happen!
