There you are, working your way up the corporate ladder by specializing in marketing when, one day, the boss calls you to his office and announces that he wants to start a new campaign commencing with a series of corporate events that will target a 100% increase in client accounts and you are to organise the events. If you are successful, this will be the big step up that you have been working for – should you fail, the best you can hope for is to spend the rest of your career stuck in middle management.
You need inspiration and you have to come up with some great corporate event entertainment ideas but, unfortunately, they did not teach you much about event planning in business college. Personally, you like nothing more than an evening out with your friends at the local bowling alley for an impromptu tournament accompanied by several jugs of beer and plentiful pizza. Maybe the upper echelons of the companies you see as prospective new clients share your love of beer, bowling and pizza but, it is more than likely that they do not and, even worse, may actually hate the whole concept.
Check Out Your Guest List
To be a success, the event that you organise must impress the invited prospects. Since you will be issuing the invitations, it is your job to find out as much as you can about the guests. Their ages, sex, backgrounds and personal likes and dislikes. You can then start to tune your event to meet the best profile for the whole group.
Then, Call In The Experts
A number of movies depict “event organizers” as something of a joke but, the reality is that there are serious professionals out there whose purpose in business is to assist anyone organizing any kind of event for whatever reason. Organizations specializing in Corporate Event Ideas are relatively easy to find – yellow pages, internet searches, etc.
Having located such experts, you sit down with them and outline the date for your event, the numbers involved and the general profile of your guest list. They can then work with you on such questions as:-
- Should it be an indoor or outdoor event?
- How important is the food and beverage?
- Should you include games or entertainment?
- Etc., etc.
Correct answers to these questions will go a long way towards making your event a success and earning you your well deserved promotion.
