There are many factors to consider in the design of your custom exhibit displays. Here are a few notes to take along with you when you meet with your custom design team.
Branding
Many people make the mistake of getting caught up in the bells and whistles available for custom exhibit displays and forget their brand. Bells and whistles do work when used properly, but more than anything you want to ensure your brand integrity is not sacrificed for display trends. Larger businesses should work with their ad agency to ensure they have logo usage outlines as well as brand colors to take to the meeting. If you are a retailer bring photos of your flagship stores and get as close to the look and feel of your stores as possible. Staying true to your brand will represent your company accurately and help build brand equity with your customer base.
Function
Jot down all of the functions required for your custom exhibit displays. Consider the following:
1. Presentation requirements including media/av equipment
2. Seating for lectures and presentations
3. Seating for comfort and sales
4. Demo space such as a counter and stage
5. Media such as computers, tablets or display screens
6. Slide shows, music, etc.
7. Clothing racks, jewelry cases, etegeres, display windows, etc for retail or wholesale displays
8. Magazine racks and/or brochure racks
9. Storage for samples
10. Interactive areas
11. Snacks and Coffee
Layout
Consider the layout of your custom exhibit displays and make sure everything you need is incorporated. Even if your display supplier is not providing every aspect of the booth, ensure you provide the measurements of the pieces you must include for your exhibit. For example you might own tables or display cases that travel with you when you are doing the trade circuit. Consider each item so that the exhibit design can incorporate every aspect to scale.
Bells and Whistles
Find out what types of bells and whistles are available. Do some research and consider anything you might have seen at other shows that appealed to you. Speak to your supplier and discuss what they have to offer from electronic displays to easy to put up and tear down features to make traveling with the display easier.
When you are designing your custom exhibit displays Structure Exhibits can work with you to create the most effective display within your budget. Visit Website Domain for more information on their display services.
