Many people will use social media to keep up with their friends or to talk about the latest thing they did. Likely, your social media list is full of people that are your friends, but would not consider business associates. One thing is important to understand: You never know where the next expansion to your business could be coming from and who it may involve.
What Not to Do
While social media is an amazing tool for business expansion, there are many pitfalls that can arise. For instance, under no circumstance should you ever spam your social media site with your business information. For those that could have been great potential clients or expansions to your business, you may have just lost them. They may believe that this is how you advertise your business and often, this simply does not look professional. Do not scare off your potential clients or expansion teams. This was a popular way to go about social media marketing in the early stages. Today, there are more strategic ways to make social media work for your business.
When you get a query about what kind of business you have, do not throw everything at your client in one long winded message. Get to know the person who sent you the message, find out more about them by reading their bio and see try to figure out why they are asking you about your business. They want to know how it can benefit them, and you need to present your business to them in that way. Social media is all about the personal connection. Customers want to have that type of relationship first and a business relationship second.
Do not put messages out there that put down another company, even if they are competing with you. Everyone will see what you put out there in cyberspace for eternity, so make sure that it represents what you want people to know about you and your business by keeping everything professional.
How to Advertise with Social Media
There are many new strategies for working with social media. One way is to post slogans and keep your social media updates moving. People are interested in people who are moving, and instant access means people want constant updates. These posts can be some of your favorite motivational quotes or a tagline that has to do with your business that does not sound promotional. Again, follow the rule to keep things professional and, in the long run, this will pay off for you.
Message people in your group periodically about things they are talking about; for example, if someone is having a birthday, wish them a happy birthday. During this time, you can ask them what they are hoping to get for their birthday. It may have something to do with your business, though keep in mind you are building relationships, not recruiting customers. Remember what people tell you and use that to work into future conversations.
People do not like to be pushed. People enjoy social media for the openness and friendliness of it. Do not spam them with information to start getting involved in your business and the face of business has changed, and the world revolves around personal connections.
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