Have you ever heard of the term Pay Per Click? Also known as PPC and Cost Per Click, this marketing strategy is used to send targeted traffic to a specific website through displaying publisher ads online. Publishers are paid by the advertisers each time someone clicks on one of these ads, proving the power of web traffic. Before you can set bids, launch a campaign and monitor your marketing success, it’s important that you learn the basics of this advertising method.
Setting a Goal
First things first, you will need to figure out who will be targeted by the Pay Per Click campaign. Will the audience be young or old? Will they be located in a specific place, or in various areas? Think about what your audience might search for when deciding what phrases and keywords to use, before thinking about what outcome you desire. Once you have done this you can then push web visitors in the direction of a powerful landing page with a clear call to action. Don’t forget to measure you efforts so that you know which keywords have potential.
Establishing a Structure
Try to use small groups of keywords when setting up groups of ads, because the majority of web users will only type in individual words when searching for the product or service they require. Always make sure the text used on your advertisement relates to the keywords, and set a schedule for monitoring the campaign. The more frequently you monitor it, the easier it will be to expose problems within the structure and make changes where necessary. Use local targeting options if you are a local merchant who wants to attract customers in the nearby area.
Types of PPC
The businesses that choose to use Pay Per Click will do so because it is flexible and measurable. What’s more, it works well for companies with high margins and high customer lifetime values. Before you jump on the PPC bandwagon, you should take the time to choose between the different types. They include product listings, display ads, remarketing ads, paid searches, mobile ads and local ads. The type you choose depends on your budget, your target audience and your objectives for the PPC campaign.
Do you require assistance setting up a Pay Per Click campaign? If so, collaborate with eBrandz – a company that aims to drive targeted traffic to specific sites. To discuss services, call 1300 73 87 73.
