Making the decision to add bulk email marketing to your current advertising and marketing programs is a great option for companies of all sizes. It can be particularly effective for new companies and companies that are launching new products and services.
While bulk email marketing is a proven way to boost sales and keep your customers coming back to your website there are some ineffective practices that business owners and marketing managers often use. It is essential to keep in mind that bulk email marketing is different than traditional marketing and customers today are very savvy about only opening emails that are of interest.
Poor Quality Appearance
One of the biggest issues to consider is the appearance of your bulk email marketing program. To keep customers engaged it has to be visually appealing. New customers or existing customers will be engaged with and interested in a newsletter or marketing program that looks like it is professional completed.
This can include adding elements like blogs, RSS feeds and even having Youtube videos and relevant images to go along with the text information.
Lack of Relevant Information
You need to consider content marketing as a key point in your bulk email marketing strategy. This means providing the content to your marketing emails that is of interests to your customers and not just designed to sell your product or services.
By providing relevant, timely, and meaningful content your customers will be interested in reading through your emails and newsletters and not just simply sending them to the trash.
Incorrect Frequency
The timing of bulk email marketing campaigns is also critical. You don’t want to send too frequently as this can turn off customers, but you don’t want to become irrelevant either. It is also important to time seasonal emails so that the email isn’t lost in multiple bulk emails that tend to be much more frequent in the two weeks before holidays and special events.
Selecting the right sending frequency can often be as simple as asking your contacts how often they want to receive information. You can then set up subcategories in your bulk email marketing contact lists and send on a customer selected frequency, making your emails very customer friendly.
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