When people first started to move to virtual trade show platforms, they had a tendency to pick out technologies that weren’t really suited for the chore. Some of these were essentially glorified chat applications, which can’t provide the same level of communication one might expect from an in-person event. Those that wanted to truly replicate the feel of going to a trade show ended up having to work with virtual reality technology.
A virtual trade show platform that’s truly based around VR technology will offer your guests a chance to see products in almost the same way that they would if they were attending the event in person. Some of the most sophisticated ones allow people to travel around a display by posing their avatar, which helps to give them the same feel that they’d have if they were free to walk through an actual booth.
Those who have a tendency to give elaborate product demonstrations may find that it’s easy to create an extremely similar experience using this kind of technology. That being said, it might help to completely revamp your presentation to take advantage of the virtual environment. When your guests are joining you via VR, there’s no reason that you have to actually model your digital surroundings to look like the hall where you’d normally give a presentation.
Your team has the freedom to put together whatever kind of environment they’d like. Consider designing something to match your product or the kind of lifestyle you want consumers to associate it with. Moving to a virtual trade platform gives you a rare opportunity to customize everything.
