Search engine optimization was crucial to the success of most dispensary businesses before the pandemic; that event made online transactions essential. E-commerce still accounts for a tremendous amount of sales and revenue across the industry, so dispensary SEO is something you always need to be mindful of in your operations. You need to ensure specific SEO steps happen, whether you do them internally or outsource them.
On-Page SEO
Your website’s content is crucial to converting traffic into customers, but you must tend to many technical factors across your pages. Meta and image descriptions are snippets of information and text that Google can use to identify and categorize your website. Page titles should also be optimized, but keep them clear and concise.
Google My Business
Your dispensary needs a GMB profile; once you create it, it must be accurate and complete. At a minimum, ensure your profile has your dispensary name, hours of operation, address, phone number, and website information listed. The profile is free, and you can include amenities and pricing. If you have multiple locations, ensure each has its distinct profile or page. Answer all questions your consumers or potential customers might have.
Brands and Products
People looking up dispensary websites aren’t always trying to find the closest or best place to shop. They might already be your customers but could be looking for specific brands and products. Fine-tuning your SEO to this level can cater your dispensary well to consumers who have refined and specific tastes.
Dispensary SEO Services You Can Count On
If you want to keep your focus on your dispensary business and outsource the SEO work, see what Seedless Media has to offer by visiting their website www.Seedless.media.
