To be successful in business today, you have to be successful at online marketing, as virtually every business in existence has to have its own website and must have a visual presence on the Internet. In order to achieve this, there must be an effective combination of email marketing, search engine optimization (SEO), social media marketing, and other online elements that bring qualified traffic to your website that leads to subscribers and sales for your business. Learn how a marketing digital dashboard can help a business successfully achieve these elements below.
What is a Marketing Digital Dashboard?
A marketing digital dashboard is a type of business intelligence tool that enables you to track, analyze, and report on key performance indicators (KPIs) that are essential to effective online marketing that leads to subscribers and customers for a business. This includes such metrics as email open and conversion rates, clickthroughs in emails and social media messages, how high your website ranks in search engine pages and what your site pages’ search engine optimization percentage is, and more.
Why Is Such a Dashboard Vital For a Business?
This type of dashboard organizes all of those important metrics and puts them in one place. Additionally, it can put that information into a type of graph (such as a pie chart or in bar form) to show how much money and resources are going into a specific type of online marketing activity and how effective it is in terms of return on investment (ROI). Trying to keep track of this information without such a dashboard would be near impossible, plus would expend much more time and resources to where it would be counterproductive.
