Trade shows are the means by which certain businesses attempt to to bring public awareness to the goods and services that they have available. Quite often, a trade show will have many members of a given profession represented, and some shows revolve entirely around a single profession! This means you must stand out from the rest, particularly from the competition within your own field of expertise. One excellent means to do so is to rent or buy a unique trade show display from Exhibit Options.
Marketing yourself via a trade show is somewhat of a science. First (particularly if your trade show is one that hosts a variety of businesses), you must get people who might be interested in your business to come TO the trade show. From there, you must get them to your exhibit. Ways you might do this include direct mail marketing, radio and website advertising, press releases, word-of-mouth and telemarketing. Once you get your potential clients to the convention site, then you must distinguish your display from the booths on either side of you. One great way to do this is with spectacular exhibit fabrication. The elements with which you design your exhibit: color, size, materials, shape, texture … these features are what will bring attention to your exhibit initially, after which it is up to your content, the quality of your product, presentation, personality, etc. to elicit and keep new clients as your own. There is no question, though, that your exhibit fabrication is key to gaining that initial attention. After all, where do people in any crowd gravitate but to that which is the most interesting, colorful, and sophisticated? And why? Because intriguing exhibit fabrication excites a potential new client with potential promise, with the expectation of something that’s a cut above. If your exhibit stands out above all the rest, then there is reason to expect that the product you’re offering might be a cut above as well!
Showing hospitality, promoting your booth with fun competitions, drawings, contests, giveaways, and the like are all good ways to draw people in. Your display’s atmosphere should be informative and fun. This is not the place for being overly serious or for putting down your competition. In many ways, you are creating your first impression to the world you’re seeking to influence, and it should be a class act all the way.
