Tech-savvy customers will first learn about your business through its online presence. If your website isn’t up to date, it can hurt your business’s reputation, drive away potential customers, and even lead to legal problems. This article will discuss the benefits of a modern business website and the warning signs of an outdated one.
Importance of an Updated Website
Considering that 80% of buyers will research a company’s website before dealing with them, you want them to have a positive first impression. If it is outdated, people won’t remember you even if it’s well-designed. Additionally, a website with out-of-date information is a huge warning sign to consumers.
Keeping a website up to date is also suitable for its position in search results. If Google regularly finds new content on your site, it will reward you with a higher organic ranking. You need to keep your website updated with the latest software patches to guarantee its continued integrity. You can achieve all of this with the help of professional web design services for small businesses.
Signs of an Outdated Website
The following are a few indicators that your website is past its prime and in need of an update:
- Text and fonts: A dated typeface like Papyrus or Comic Sans can make your website look stale.
- Inaccurate info: The information on your corporate website probably needs to be updated if it hasn’t been changed in over a year.
- Obsolete website design: Users can be easily distracted by archaic design layouts.
- Not mobile friendly: Users expect that they can access your site from any device and that it will look great with properly sized content.
Hiring an Agency to Help May Be Your Best Bet
To get the most out of your branding and marketing efforts, presenting a professional image through an updated website is important. It’s usually your first point of contact with customers. Updating your website is essential to make an impression that lasts. If you’re struggling to do so alone, professional agencies have the tools and experience to do this for you so you can focus on other aspects of your business.
