So you are running an auto shop in Rochester, NY and you are thinking to market your business right? Well, there are different advertisement ideas that you can use to bring more customers towards your business. Below, you will find information about some cool tips about advertising your auto shop.
1 – Don’t Include Yourself in Your Ad
Keep in mind that the auto shop advertisements that you going to run in Rochester, NY are to bring customers towards your auto shop not you. There is no need to add a smiling picture of you in the advertisement because that doesn’t solve the problem of your customers. The customers are only interested in those ads that provide them with a solution. You can hire beautiful models to increase the beauty of your auto repair shop ad but your customers will be disappointed when they find none of those girls working in your auto repair shop.
2 – Provide Solution to a Problem
While working in auto industry, you have a clear idea about the problems that people face with their cars. So, instead of showcasing beautiful cars you should make an advertisement in which you provide solution to one of their problems. You may be running a family owned business but believe me, customers don’t really care for how many years you are in business. All they care about is, whether or not you can solve their problem.
3 – Clear Contact Information
If you have made a very attractive and eye catching advertisement for your auto shop and you think that it is good enough to bring more customers then you should also consider sharing your contact information too. Most of the people like to visit the website of a company before visiting their workshop. Do you have a website? If you don’t have website then hire someone to design a website for your company as soon as possible. Share your website address, email address and phone number in the ad so customers can contact you easily.
4 – Encourage People to Contact You
Not only you should share your contact information with customers in advertisement but you should also encourage them to contact you. Give them a solid reason to call you or visit your workshop. Why not offer a complimentary service to new customers? Offer something for free so you can get queries from as many customers as possible. Even if a person is not interested in your service, he will surely pay you a visit to get benefit of free services offered by yourauto shop in Rochester, NY.
5 – Your Ad Is To Market Your Products Not To Sell Them
Keep in mind that running advertisements is a marketing technique. There is a huge difference between selling and marketing. If you will try to sell your products through your advertisement campaign, you will scare the potential customers away. Always put emphasis on introducing your products and solving the problems of customers. People will automatically decide what they want to purchase from your auto shop.
Auto shop advertisement is not a child’s play. You have to keep many things in mind. To get your advertisement designed in an effective way, consult the experts at Action Towing & Service.
