Anyone with an email account knows that top marketing companies are always focused on special events, holidays, celebrations and even those unique online and retail shopping days that are so popular today. This type of seasonal and special day mass email marketing can be very effective provided it is done correct.
One of the key elements to consider with any seasonal or special event mass email marketing is the timing. Sending too early may not give customers the motivation to buy while sending too late means that your email is in with the 20 or so other bulk emails the customer will receive that particular day.
Think about the time it will take the customer to order and for you to ship. This can help in timing the email program. In addition, if you have used a tracking option for other seasonal campaigns now is a good time to review how many days out from the event you had the biggest response to your emails and set this year’s campaign on that information.
Add Promotions
One way to expand your business from the clients that are on your current email list is to provide them with a bonus for sending the email on to a friend. This type of promotion isn’t hard to manage with email tracking services or you can provide a code that is then used to identify the purchase.
You can also offer promotions for ordering items that you are selling through the mass email marketing campaign. This is a great way to show that being on the list adds value. A simple free shipping or percentage off for orders over a certain amount can be the incentive people need to shop through you rather than the competition.
Target Your Advertising
Instead of just listing products and sales prices in your seasonal or special event mass email marketing campaigns try helping your customers see how they can use these products for gifts.
You can use RSS feeds, embedded videos or even links to your website that lists several different ideas for those hard to buy for people in everyone’s life. This type of information is always popular and will increase the likelihood that your customers will continue to turn to your mass email marketing for their holiday gift giving ideas.
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