Are you looking for a simple small business SEO strategy in Kansas City? Do you want to rank higher in Google search results?
When it comes to SEO, most small businesses fall flat on their face. They try to do everything themselves and end up with poor results. But not you! In this guide, we’ll teach you how to dominate local search engine rankings using only free resources.
Free Resource #1: Google Analytics
Google Analytics is the best tool for tracking your website traffic. It’s also one of the easiest tools to use because it just works. You don’t need any training or experience to get started.
To start, go to www.google.com/analytics. On the left-hand side, click New Property. Enter your domain name into the Name box. Select Web from the dropdown menu. Click Continue.
Now that you have created an account, you will be able to track all of your site’s metrics including visits, bounce rate, time spent on each page, keywords used, etc. This data can help you figure out what content visitors like and dislike.
Free Resource #2: Moz Pro
Moz Pro is another great resource for analyzing your web pages and figuring out where they rank. The free version includes basic keyword research tools as well as a few other features. If you’re serious about ranking high in Google, then you should upgrade to Moz Pro.
Moz Pro has some cool features such as backlink analysis, which helps you find websites linking to yours. You can even see if there are any broken links on your own site.
Conclusion
There is a whole host of other free tools out there to help you with your small business SEO strategy for your Kansas City company. These two tools are our favorites because they give you tons of information without having to pay anything extra.
