Everyone today is looking for the one gem that will put them on the map and bring in more patients than you’ve ever had before and more phone calls to set up appointments. Everyone knows it is mandatory to be visible virtually and in the real world. What can set you apart is the different, unique personality of what you do in dentist marketing.
Town-Wide Events
Call the city hall and find out who gives permits to groups putting on a festival or other event in town. Buy and reserve a spot and take your brochures, business cards and something to give away. Give a free demonstration. Show different types of braces that are on the market and have balloons to give away with your contact information on it. People remember free, as well as congeniality, so put a face to your dentistry practice and meet the people on the street. It could turn out to be the best dentist marketing plan you’ve ever had.
Radio
Do not just send in a generic radio announcement about your dentistry practice. Instead, ratchet it up a notch and put a voice with the name. Ask if you can go in to the radio station and have a live conversation about one particular concern parents have with their kids’ teeth, for example. If you do this once a week for a month or two, you might be surprised at the attention it will draw, making it the best dentist marketing idea.
Schools
Dental health for children and young teens is so important because they can develop a lifetime of dental problems if things are not solved early and good habits have been developed. Ask the local school system if you can give a free clinic for the children to have their teeth checked, maybe even cleaned by a dental hygienist. Free often generates business. In today’s economy, it is difficult to justify giving anything away or providing a service free, but try it. You do not have to engage every school every week. However, you want to do enough to be visible as a dentist who wants to help the people to give your practice a boost to your dentist marketing.
Another suggestion to create visibility at the schools is to deliver a small discount card that provides 20 percent off the cost of cleaning or a full set of x-rays if they come to your office within the next 30 or 60 days.
