Sales are your bread and butter. Wouldn’t it be great to increase your sales without leaving your office chair? The internet has changed the marketing world forever, and now most sales leads can be cultivated from your desk. You don’t have to pound the pavement, only your keyboard. Here are a few ideas on how to build your sales leads and start raking in more done deals.
1. Twitter Interaction
Twitter has taken online marketing by storm, and it can offer you many ways to easily find more sales leads. While Twitter has now been around for eight years, marketers are now just realizing the power that this form of social media can offer. From endorsements to hashtags, you can utilize this platform to promote not just a product, but your company’s brand as a whole.
If you haven’t signed up on Twitter yet and you call yourself a sales professional, you should get an account today before you risk future embarrassment. If you’re already a devoted Twitter user, consider starting your own hashtag campaign to call attention to your project. You can also search hashtags that relate to what you’re selling and offer free advice and value to consumers. For instance, if you own a San Diego hotel and you’re trying to boost bookings, reply to a few random tweets and strike up conversations with people interested in traveling to your city.
2. LinkedIn Groups
Joining LinkedIn is also a must in the modern, social media influenced business sphere. You can also join a group on this professional network that connects you to other like-minded individuals. Marketing yourself versus your product is a great way to increase sales leads without putting too much pressure on potential clients. Mutual symbiotic relationships always produce long-term profits and results. Get to know others in your field or the field you’re selling in. You’ll connect with many who are looking for just what you have to offer.
3. Increase SEO Ranking
This is imperative if you want sales leads generated from your webpage. A fast way to say goodbye to your business is by not investing in an SEO optimized website and design. If you don’t have the time to do the research, link building and keyword placement, hire someone that does. It’s extremely important that consumers can find you on the web if they’re looking. It’s even more important that you appeal to consumers who are blindly looking for a product like yours.
4. Pictures and Video
More and more teenagers are watching video on their phones than on television. The marketing of the future is going to involve short video clips and lots of pictures. Instagram is a good social media site to explore, along with adding pictures and videos to your Twitter and YouTube channel regularly. Visual marketing money is no longer just spent on a billboard. Now it has to go digital and be interactive. Promoting your own media content will boost your sales leads quickly.
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